Lisa Buhler, founder of Lisa Says Gah, told us that she’s a big fan of Swiss lingerie brand Hanro for its “luxe fabrics and classic designs.” (The brand also came up when we talked to some cool and stylish women about their favorite bathrobes.) If the price of the Hanro bikini is a little steep, Buhler suggests Everlane’s underwear, which she says has a similar design to Hanro at a fraction of the price.
Man Repeller deputy editor Haley Nahman, who conducted her own extensive research about the best cotton underwear, told us that this pair from the Gap is her favorite. “Gap describes this underwear as ‘high cut,’ but I beg to differ: It’s the most classic brief shape I’ve ever encountered,” Nahman says. “I discovered them when I was on a maniacal hunt for the best cotton underwear — an endeavor that pitted these against several more expensive (and lauded) options. In the end, Gap won.” She says these are “comfortable, cute, affordable, and perfectly basic,” not to mention 100 percent cotton. “Asking for more would just be greedy.”
Luisana Mendoza de Roccia, co-founder of Maisonette, calls the brand Negative Underwear her “no-fuss underwear solution.” She says all of the styles are sleek and lay smoothly on the body, and that she can feel confident that they’ll stay in place during the day. “For the daytime, I’ll go for the cotton briefs, and for evening affairs where I want to feel a bit more luxe, I’ll pull out the silky briefs,” de Roccia told us. “Plus they’re made by women for women, so you can’t go wrong.”
Buy 2 sleepshirts for $60. Offer valid in select stores, online at soma.com and at 866.768.7662 on select full-priced styles only, while supplies last. Discounted item(s) will be reflected at checkout. Not valid if reproduced; No cash value; Non-transferable; No adjustments on prior purchases. Offer not valid on purchase of gift cards, previously purchased merchandise, taxes, shipping, or soma.com clearance items. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited. Limited time only.
There is no shortage of underwear options, either. There is a fit for every need and mood. If you require a thong for an unforgiving skirt, boyshorts for lounging around at home or cheeky panties for your jeans, they are all available. Like bras, panties are sold in solid colors. They are also sold with lace, floral patterns and strappy details. Sometimes a plain pair of panties is best. Other times, you may want to be adventurous, cute or sexy. The good news is that there are panties for all occasions.
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Thong: Giving you the least amount of coverage, a thong has just a strip of fabric in the back to prevent panty lines from showing through clothes. According to Dr. Dweck, they're totally safe as long as they're not too tight. "The right thong with a cotton crotch and non-chafing 'G-string' that fits well is not a problem for those who prefer them," she advises.
If you prefer something lacy, Hanky Panky is a classic underwear brand that remains a favorite of several of the women we talked to. When we asked Barbara Corcoran, the founder of Corcoran Group, about her favorite things, Hanky Panky’s Signature Thong made the list. “Everyone seems to wear these,” she says. “They come in every color, like 30 colors, and it’s like a lace crayon box when you open your drawer.” The thing about them, according to Corcoran, is that “they’re inexpensive and last forever.” She says she doesn’t think she’s ever thrown a pair out, and that the stretch material never gives up, despite the fact that they don’t feel like you’re wearing underwear. “I can’t say I’ve worn just these with a skirt (I need pantyhose), but they’re just great and never, never wrinkle,” Corcoran says. And if you want to stock up, Hanky Panky’s three-packs are a good option. Iva Pawling, co-founder of Richer Poorer, prefers the brand’s low-rise style, of which she has many. “I am equal parts proud and embarrassed that I have only been wearing Hanky Panky underwear for, oh, about 14 years,” she says. “I don’t have to think about them, and they just work.” For something with more coverage, costume designer Leesa Evans told us, “Hanky Panky boy shorts are so soft and comfortable, and never show a panty line.”

Another pair of high-waist briefs that fall closer to the Araks and Baserange spectrum of comfy-but-chic underwear comes to us from Adele Tetangco, co-founder of Garmentory, who says that she’s a fan of Botanica Workshop’s 100 percent organic, made in the USA pieces. “I prefer underwear that I can’t feel on my body. It has to just feel like an extension of my outfit,” she says. “The Astra high-waist briefs feel like you’re going commando. They’re so comfortable.”
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Alluring limits: You wouldn't fret setting aside some cash to be spent on something different, OK?? Shopping on the online stores would empower you to appreciate the rich limits and appealing arrangements for you. How might you feel when your $20 thong underwear or g-strings would be chopped down to $10? It'll be a glad inclination because, in that sum ($20), you can pick two sets and be upbeat.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
It depends on your personal preferences and how active you'll be, but below are the main materials you can choose from when it comes to women's underwear. Most fibers are blended with spandex in the fabric to give them stretch and offer the best fit. It's also typical for underwear styles to have a cotton gusset – i.e. the layer of fabric on the inside – regardless of the main fabric. Dr. Dweck says this is especially important to avoid yeast and bacteria growth.
With a stunning silhouette and fabulously feminine details, the Black Dot Me Up Babydoll by Velvet Kitten is sure to wow your partner. This sexy little number features a bodice made from sheer polka dot fabric, creating the ultimate peek-a-boo effect that will only leave him wanting more. There are lace ruffle details at the hem of the bodice for extra feminine flair, and the unlined bust with a deep V-neckline creates alluring curves. The babydoll top features adjustable straps for a customized fit. A matching G-string is also included to top off your racy look.
Another pair of high-waist briefs that fall closer to the Araks and Baserange spectrum of comfy-but-chic underwear comes to us from Adele Tetangco, co-founder of Garmentory, who says that she’s a fan of Botanica Workshop’s 100 percent organic, made in the USA pieces. “I prefer underwear that I can’t feel on my body. It has to just feel like an extension of my outfit,” she says. “The Astra high-waist briefs feel like you’re going commando. They’re so comfortable.”

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Buy 2 sleepshirts for $60. Offer valid in select stores, online at soma.com and at 866.768.7662 on select full-priced styles only, while supplies last. Discounted item(s) will be reflected at checkout. Not valid if reproduced; No cash value; Non-transferable; No adjustments on prior purchases. Offer not valid on purchase of gift cards, previously purchased merchandise, taxes, shipping, or soma.com clearance items. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited. Limited time only.
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