Buy any full-priced bra at soma.com or at 866.768.7662 and receive free Parcel Post shipping with your order. May be upgraded to express shipping for $9.95 (estimated 2-5 business days) within the continental U.S. No adjustments on prior shipments. Two day and next day deliveries are not available for P.O. Boxes, AP/FPO, military addresses, and other certain areas UPS cannot reach. Free returns only valid on full-priced bras purchased at soma.com or at 866.768.7662. Offer not valid on purchases made in stores (including Soma Outlets). No cash value; Non-transferable; No adjustments on prior purchases or shipments. If qualified, free shipping will be reflected at checkout. Free return shipping is only available for items shipped from a U.S. address and must be made within 60 days of purchase in accordance with our Return Policy. See soma.com or call 1.866.768.7662 for Soma’s complete Return Policy. Excludes sale and clearance styles. Offer not valid on the purchase of gift cards, previously purchased merchandise or taxes. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited. Valid through 01/31/20.
Three women we talked to named underwear from newly launched brand The KiT as their current favorite. Created by stylists Jamie Mizrahi and Simone Harouche — who, as the Cut notes, have plenty of experience working with undergarments that fit seamlessly beneath outfits — the brand offers bras, bodysuits, pasties, bandage tape, and eight kinds of underwear that come in neutral shades. Maisonette co-founder Sylvana Ward Durrett is one fan of the brand. “From the seamless briefs to the adhesive thongs, each style is like true magic where I don’t have to worry about underwear lines,” she says. “I also love the high-waisted styles that smooth everything out and often opt for these when I’m wearing a slim-fitting dress or skirt.” On the whole, Durrett says that underwear from The KiT is lightweight and has a barely-there feeling. Morgan Hutchinson, founder of clothing line BURU, says that she’s become a “fast fan” of the brand since its launch as well. She particularly likes The KiT’s seamless thongs. “The high-rise is awesome for mum-tum,” she says. And, as the Cut reports, the fact that the underwear is designed by stylists who have to pay attention to what shows and doesn’t show under a garment is a big plus. Nell Diamond, founder of Hill House Home, agrees, saying she loves that The KiT was created by stylists because it means she worries less about whether her underwear will show under a dress or if her bra is the wrong shape. “The KiT’s styles have really simplified things for me,” Diamond says. “Plus, their lightest shade is pale enough even for a ghost like me (my nickname in middle school was Casper.”)
Lingerie is the most intimate and sexy of apparel. Every modern woman knows that lingerie can make you feel gorgeous inside and out. Women of the past knew it too - with undergarments that were sexy, functional, and always fit with the everyday fashions. From its French beginnings over 300 years ago to the billion dollar industry of our modern world, lingerie has transformed from tight and restrictive to flattering and provocative.

Embraceable® panty sale 6/$38, 8/$48, 10/$58. Exclusions apply. Offer valid online at Soma.com and by phone at 866.768.7662, while supplies last. Panty offer valid only with the purchase of Embraceable® panties. Regular pricing applies if purchase requirements are not met. Products shown may no longer be available or may not be included in the sale. Offers not valid on price adjustments of previously purchased merchandise and Soma.com clearance items. May not be combined with any other coupons or offers, except LOVE SOMA REWARDS® certificates. In the event of a return, refunded amount will reflect the pro-rated discount from original purchase and shall not exceed amount paid. One coupon per transaction. One time use only. No cash value.. OFFER VALID THROUGH 2/3/20.
“A good high-waisted moment can make your butt look like it’s starring in its own ’90s Calvin Klein commercial,” according to former Strategist writer and current Self editor Lori Keong, who says this high-rise Everlane pair will do the trick. “These slide right up to your navel, hug but don’t squeeze your midrange, and don’t lose their shape or bunch up around your hips during the day,” she says. “They flatter your waist and hug your curves, but don’t pinch at the waistline like other elastic briefs or ride up.” They pass the VPL test, too. “You’d have to be really squinting to detect any VPL,” Keong says.
The Pour Moi Sophia Lace Embroidered Deep Brief Panty 3828 has seamed sides, a seamless rear, keyhole at top of rear, high rise styling, cotton crotch lining, and a lace overlay at front with embroidered mesh insets at lower sides. Pour Moi's Sophia Lace Embroidered Deep Brief Panty is made of polyamide (nylon), elastane and polyester, with a cotton crotch lining.
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