Model and actress Hari Nef told us that a nude, no-show panty is a must for shoots, where you never know what they’ll put you in. “If it’s a white sheer dress, and you’re in your Hello Kitty underwear, that’s not the look,” she says. Victoria’s Secret No Show “disappear underneath whatever you’re wearing,” according to Nef. “You can wear a body-con dress, and it’s fine. And it’s also not a thong, at least not the way we traditionally think of them. I hate those.”
Cora Harrington (a.k.a. the Lingerie Addict), the author of In Intimate Detail: How to Choose, Wear, and Love Lingerie, says that if you want something you can easily find at your local department store, Natori’s Girl Briefs are her favorite “mainstream” underwear (we heard about Harrington’s more obscure picks, too, which are further down this list). “They’re cute. They’re comfy. The Pima cotton means they’re supersoft,” she explains. “Nordstrom includes them in their annual anniversary sale, and my secret tip is to buy discontinued colorways … after all, no one cares what color your underwear is!” Dolley Frearson, co-founder and creative director of High Fashion Home, is another fan of the Natori Girl Briefs. “For everyday underwear, I need it to feel comfortable and breathable,” she says. “I also need it to appear smooth, and not pinch my skin in any place or ride up.” For Frearson, the Natori briefs check all of those boxes. “They will eventually replace almost all of your underwear in your drawer,” she promises.
Luisana Mendoza de Roccia, co-founder of Maisonette, calls the brand Negative Underwear her “no-fuss underwear solution.” She says all of the styles are sleek and lay smoothly on the body, and that she can feel confident that they’ll stay in place during the day. “For the daytime, I’ll go for the cotton briefs, and for evening affairs where I want to feel a bit more luxe, I’ll pull out the silky briefs,” de Roccia told us. “Plus they’re made by women for women, so you can’t go wrong.”
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Shopping for underwear may seem like a necessary evil: it's something you know you have to do, but with so many styles and fabrics to choose from it can feel overwhelming (to say the least). You need to find something that feels comfortable, stays in place, isn't visible under clothes, and won't break the bank. And most importantly, it needs to be hygienic.
Buy any full-priced swimwear item at soma.com or at 866.768.7662 only and receive free Parcel Post shipping with your order. Free returns only valid on full-priced swimwear items purchased at soma.com or at 866.768.7662. Offer not valid on purchases made in stores (including Soma Outlets). No cash value; Non-transferable; No adjustments on prior purchases or shipments. If qualified, free shipping will be reflected at checkout. Free return shipping is only available for items shipped from a U.S. address and must be made within 60 days of purchase in accordance with our Return Policy. See soma.com or call 1.866.768.7662 for Soma’s complete Return Policy. Excludes sale and clearance styles. Offer not valid on the purchase of gift cards, previously purchased merchandise or taxes. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited. Limited time only.
If you prefer something lacy, Hanky Panky is a classic underwear brand that remains a favorite of several of the women we talked to. When we asked Barbara Corcoran, the founder of Corcoran Group, about her favorite things, Hanky Panky’s Signature Thong made the list. “Everyone seems to wear these,” she says. “They come in every color, like 30 colors, and it’s like a lace crayon box when you open your drawer.” The thing about them, according to Corcoran, is that “they’re inexpensive and last forever.” She says she doesn’t think she’s ever thrown a pair out, and that the stretch material never gives up, despite the fact that they don’t feel like you’re wearing underwear. “I can’t say I’ve worn just these with a skirt (I need pantyhose), but they’re just great and never, never wrinkle,” Corcoran says. And if you want to stock up, Hanky Panky’s three-packs are a good option. Iva Pawling, co-founder of Richer Poorer, prefers the brand’s low-rise style, of which she has many. “I am equal parts proud and embarrassed that I have only been wearing Hanky Panky underwear for, oh, about 14 years,” she says. “I don’t have to think about them, and they just work.” For something with more coverage, costume designer Leesa Evans told us, “Hanky Panky boy shorts are so soft and comfortable, and never show a panty line.”
“I love Pansy for underwear,” says Alyssa Lau, the founder of sustainability-focused e-retailer New Classics Studios. She calls the California-based ethical underwear company’s pieces “sturdy and beautifully crafted,” and notes that they’re made from organic cotton that’s grown and milled in the U.S. “For me, wearing underwear that’s comfortable, easy to care for, made to last, and crafted with natural fabrics (for the breathability!) is very important,” Lau told us. “Pansy checks all those boxes.”
I have been wearing these for years, They mold to your body feels like your not wearing them at all very comfortable all day long. Every time they come out with new colors and patterns I purchase them if you wait you lose out. They wash and dry very well and hold up these last a long time and hold their shape. I hope they never discontinue these. I have tried other brands and always came back to the Bali skimp skamp 2633

“I love a good high-waist; they bring me back to Christy Turlington days,” says Christina Viviani, cofounder of the Great Eros. Viviani notes that despite its comfort factor, sometimes high-waisted underwear can be unflattering. Marieyat’s thongs are no such thing, though: “The aesthetic is beautiful, and the cuts are really flattering and unconventional,” Viviani says of the brand. “In my store in Williamsburg, we also sell a style called the Canova ’90s Overt cut like a ’90s bikini with an overt, in a fine Italian sporty mesh, that makes a woman look long.”


Often called as the sassy cum sexy label, Cover Male is the perfect combination of subtlety, sophistication, sensuousness, and comfort. With all these characteristics, why would someone not opt for the respective brand? The collection of g-string underwear by the label is a must-have for all those who are new to the respective styles. Meant for men who like to strive their hands at the minimal vogue, the products in the men's g-string underwear category are in demand because of the comfort and the most attractive style. From the items that provide a delicate attractiveness to your assets, you'd notice a product that boasts regarding eroticism.


Often called as the sassy cum sexy label, Cover Male is the perfect combination of subtlety, sophistication, sensuousness, and comfort. With all these characteristics, why would someone not opt for the respective brand? The collection of g-string underwear by the label is a must-have for all those who are new to the respective styles. Meant for men who like to strive their hands at the minimal vogue, the products in the men's g-string underwear category are in demand because of the comfort and the most attractive style. From the items that provide a delicate attractiveness to your assets, you'd notice a product that boasts regarding eroticism.
Man Repeller deputy editor Haley Nahman, who conducted her own extensive research about the best cotton underwear, told us that this pair from the Gap is her favorite. “Gap describes this underwear as ‘high cut,’ but I beg to differ: It’s the most classic brief shape I’ve ever encountered,” Nahman says. “I discovered them when I was on a maniacal hunt for the best cotton underwear — an endeavor that pitted these against several more expensive (and lauded) options. In the end, Gap won.” She says these are “comfortable, cute, affordable, and perfectly basic,” not to mention 100 percent cotton. “Asking for more would just be greedy.”
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