Receive $25 off a full-price Soma® brand bra with purchase of SOMAINNOFIT. Limited time only. Exclusions apply. Offer valid in U.S. boutiques (excluding outlets), online at Soma.com and by phone at 866.768.7662. Offer not valid on items to benefit charity, sale, final sale or clearance items, purchase of gift cards, prior purchases, Anita, Barefoot Dreams, Chantelle, Elomi, Freya, Le Mystère, Wacoal, shipping or taxes. One per customer. May not be combined with other offers, except LOVE SOMA REWARDS® certificates. Offer has no cash value, is not for resale, is non-transferable and may not be reproduced. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited.
For something a little more colorful, take a note from Harrington, who says her “favorite underwear brand of all time is Egretta Garzetta.” She told us that because of a nerve condition, her everyday underwear has to be made from natural fibers, and the brand’s cotton and viscose briefs have been an “absolute godsend.” And although the price is higher than, say, a pair from the Gap, the quality of these is also very high, according to Harrington. “Seriously, this is the highest-quality underwear I own,” she says. “I first purchased from this brand back in 2014, and my underwear is still holding up and looking great; no fraying, no holes, just pure cotton softness.”
In the past, lingerie was intended to help shape a woman's figure. Obviously, today's shapewear has evolved, although the basic principles are the same. Nowadays there is shapewear for all shapes and sizes, and it's designed to help women smooth their silhouettes. This is the foundation garment that keeps everything tight and smooth — unapologetically so. Control slips, modern corsets and tummy shapers are three of the options available. Full body shapers, arm shapers and shaping camis are additional pieces. Most shapers are available in black, nude and white, although you can sometimes find them in fun prints and bold colors too.
One of the most difficult aspects of shopping for cute lingerie is purchasing the perfect fit. VENUS has a fit guide to help you choose the most appropriate sizes. Plus, if you're not sure what to pair something with, VENUS has got your back with helpful pairing suggestions under each piece. For instance, black lingerie can be worn under most clothing items, but if you purchase a strapless bra, you will be encouraged via pairing suggestions to put it with off-the-shoulder tops and backless dresses. Bralettes go great with sheer shirts as well as loose fitted tank tops because they are often decorative and offer a different kind of coverage. Unlined bras are wonderful for light and airy clothes while coverage bras pair well with your favorite tee.
“I love a good high-waist; they bring me back to Christy Turlington days,” says Christina Viviani, cofounder of the Great Eros. Viviani notes that despite its comfort factor, sometimes high-waisted underwear can be unflattering. Marieyat’s thongs are no such thing, though: “The aesthetic is beautiful, and the cuts are really flattering and unconventional,” Viviani says of the brand. “In my store in Williamsburg, we also sell a style called the Canova ’90s Overt cut like a ’90s bikini with an overt, in a fine Italian sporty mesh, that makes a woman look long.”
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

Lisa Buhler, founder of Lisa Says Gah, told us that she’s a big fan of Swiss lingerie brand Hanro for its “luxe fabrics and classic designs.” (The brand also came up when we talked to some cool and stylish women about their favorite bathrobes.) If the price of the Hanro bikini is a little steep, Buhler suggests Everlane’s underwear, which she says has a similar design to Hanro at a fraction of the price.


Tactful bundling: All in all, have you at any point shopped online previously? Explicitly with regards to your private wear. You should realize that when your bundle touches base at your doorstep, even you wouldn't probably make out what's there in your package. Thus, this is one preferred position when you pick web-based shopping as your sidekick. 

Deep V bodysuits can be worn comfortably under your business attire. They are more likely to stay in place throughout the day than separate pieces. However, just because you're wearing a bodysuit doesn't mean that it has to be drab. Cute designs make it so that when it's time to spend time with your partner at home, you can still look confident and sexy.


Embraceable® panty sale 6/$38, 8/$48, 10/$58. Exclusions apply. Offer valid online at Soma.com and by phone at 866.768.7662, while supplies last. Panty offer valid only with the purchase of Embraceable® panties. Regular pricing applies if purchase requirements are not met. Products shown may no longer be available or may not be included in the sale. Offers not valid on price adjustments of previously purchased merchandise and Soma.com clearance items. May not be combined with any other coupons or offers, except LOVE SOMA REWARDS® certificates. In the event of a return, refunded amount will reflect the pro-rated discount from original purchase and shall not exceed amount paid. One coupon per transaction. One time use only. No cash value.. OFFER VALID THROUGH 2/3/20.
One of the most difficult aspects of shopping for cute lingerie is purchasing the perfect fit. VENUS has a fit guide to help you choose the most appropriate sizes. Plus, if you're not sure what to pair something with, VENUS has got your back with helpful pairing suggestions under each piece. For instance, black lingerie can be worn under most clothing items, but if you purchase a strapless bra, you will be encouraged via pairing suggestions to put it with off-the-shoulder tops and backless dresses. Bralettes go great with sheer shirts as well as loose fitted tank tops because they are often decorative and offer a different kind of coverage. Unlined bras are wonderful for light and airy clothes while coverage bras pair well with your favorite tee.
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With a stunning silhouette and fabulously feminine details, the Black Dot Me Up Babydoll by Velvet Kitten is sure to wow your partner. This sexy little number features a bodice made from sheer polka dot fabric, creating the ultimate peek-a-boo effect that will only leave him wanting more. There are lace ruffle details at the hem of the bodice for extra feminine flair, and the unlined bust with a deep V-neckline creates alluring curves. The babydoll top features adjustable straps for a customized fit. A matching G-string is also included to top off your racy look.
The fiber scientists in the Good Housekeeping Institute Textiles Lab are constantly testing undergarments like bras, pantyhose, shapewear, and swimwear both in the lab and with real consumer testers. The team evaluates things like washability, stretch recovery, fit, comfort, and more to find the ones that will feel great and actually last. We also got medical input on finding the best underwear for your health from Dr. Alyssa Dweck, MD, a gynecologist in New York and author of The Complete A to Z for Your V.
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